Digitalworld

DIGITAL MARKETING BY SARA ATIQ INTRODUCTION “It is a marketing technique that involves usage of digital mediums such as internet & wireless for creating awareness, consideration, purchase & loyalty for a brand product or a service". It is the term used to describe any marketing efforts that place on the internet or a digital device. It has different channels that enable the business to entice their customer into buying their product & services. Philip Kotler is considered the father of digital m