Directory
SEO and website analytics covers tools for measuring traffic, checking rankings, and improving how a site is found. Entries include search console services, keyword planners, backlink checkers, ad preview tools, and privacy-focused analytics. Where the data comes from matters, along with how often it refreshes and whether you install a script or read server logs, since two tools can report different numbers for the same site. Check the price model as well, because several charge by traffic or by seat, and some free tools limit how much history you can see. A few are self-hosted, which changes who holds the data.
Serpstat is a marketing tool for SEO and content tasks. It offers backlink analysis, rank tracking, keyword research, competitor analysis and site audits. The platform includes an API, keyword clustering and scheduled automatic checks. Paid plans include Individual, Team and Team x2, and a seven-day free trial of paid features is offered.
SerpWatch is an SEO rank tracking tool for marketers and agencies. It tracks keyword rankings, sends rank-drop notifications, and includes client management, white-label client portals, report building and a local rank tracker. Pricing is based on monthly keyword checks, with plans from $29 to $199 per month billed annually.
Sitebulb is a website crawler for SEO audits, available as desktop software and a cloud service. It reports prioritized hints, audit comparison and JavaScript crawling. Desktop crawls up to 500,000 URLs per audit; cloud supports up to 10m URLs per audit with real-time team collaboration.
Siteliner tracks rankings, SERP visibility, and keyword performance across search results.
SurferSEO tracks rankings, SERP visibility, and keyword performance across search results.
TuxSEO helps plan, write, optimize, or analyze content for SEO and search visibility.
WebCEO is an all-in-one SEO platform offering 24 online SEO tools for digital marketing, including keyword research, rankings, audits, backlink monitoring, link building and competitor research. It provides team collaboration, task management and branded SEO reports. A 14-day free trial is offered, and plans start from $99 per month.
Whitespark offers software and services for local SEO. Its tools cover Google Business Profile management, local ranking grids, rank tracking, citation finding and review generation. Services include SEO and citation building for small businesses, agencies and multi-location enterprises.
Wizardstool crawls websites to find broken links, redirects, and technical SEO issues.
Yandex Webmaster crawls websites to audit SEO, accessibility, performance, and technical page issues.
Yoast SEO helps audit websites, improve search visibility, and monitor SEO or analytics performance.
YouLinker helps audit websites, improve search visibility, and monitor SEO or analytics performance.
Zutrix is an SEO platform for rank tracking, keyword research, backlink monitoring, site audits and AI search visibility. It tracks keyword rankings daily and offers notifications and white-label reports. Pricing is monthly or yearly, and a 7-day trial costs $7.
An online tool that checks websites and blogs for dead links without sign-up or downloads. It tests internal and external URLs, shows HTTP error codes, and displays where bad links appear in the HTML. The free version is limited to 3000 pages, with no limit on hyperlinks within those pages.
A local SEO tool that scans geo-grids to show Google Maps rankings across multiple locations and offers AI-assisted optimization of Google Business Profiles. It includes rank tracking, competitor tracking, support for service area businesses, and AI search visibility checks. Agency features include white-label PDF reports, organized workspaces, and secure team management.
GrowthBar helps plan, write, optimize, or analyze content for SEO and search visibility.
Keyword Insights is an SEO tool that groups keywords into topic clusters and produces content briefs. It identifies related keywords from sources such as Google Autocomplete, Reddit and People Also Asked, clusters them by SERP similarity, and turns clusters into briefs. It also includes a Search Intent feature and an AI Writer Assistant for content creation.
Market Muse helps audit websites, improve search visibility, and monitor SEO or analytics performance.
Monitor Backlinks helps analyze backlinks, find link opportunities, and support SEO outreach workflows.
SEO Gets is a Google Search Console and GA4 analytics tool for SEO professionals. It offers a master dashboard consolidating search console websites, content groups, striking distance, cannibalization and content decay analysis, index reporting and monitoring, and an MCP server for plugging SEO data into AI assistants. Magic share links share dashboards without requiring account creation.
SEO PowerSuite helps analyze backlinks, find link opportunities, and support SEO outreach workflows.
SEO Review Tools helps plan, write, optimize, or analyze content for SEO and search visibility.
SEO Toolbox helps audit websites, improve search visibility, and monitor SEO or analytics performance.
SEO Utils is an SEO desktop application for macOS, Windows and Linux. It covers traditional SEO, local SEO and AI search optimization, with tools for tracking rankings across Google, Bing, ChatGPT, AI Overviews and AI Mode, LLM rank tracking, log file analysis, an MCP server, NLP text analysis and an embedding database.
